Marketing your Care Home
Running a care home at a very basic level is like running a hotel – you ‘rent’ rooms out but in a care home these come with longer term agreements and additions like specialist staffing, catering on site and other support services.
Marketing your Care Home
Running a care home at a very basic level is like running a hotel – you ‘rent’ rooms out but in a care home these come with longer term agreements and additions like specialist staffing, catering on site and other support services.
Full occupancy is your goal!
So as a care home owner you are responsible for maintaining the quality of all services from the rooms, to fully trained staff and services to keep residents and their families happy which will keep you getting future referrals.
There is demand for care home places from both private individuals looking for support and also social services supported referred from the local authorities.
Intelligent Marketing
Intelligent marketing is crucial so the care owner will have a public facing role and will be also building relationships locally with other healthcare professionals to connect those with the care home locally and give you a source of referrals and references.
The marketing message often need to target the children of the service users so with a focus on those in the 45-90 age range in your marketing targeting, so currently both on and offline messages.
So many homes will use local advertising in community publications and posters and flyers as well as developing a good website and social media profile, with good stories and review sites with lots of testimonials.
This creates and opportunity as a care home operator to build and develop your own local home and reputation.